Most associations track engagement activity. Fewer track engagement return. This calculator shows you the difference - in dollars - between your engaged and disengaged member cohorts.
This isn't an engagement score or a maturity index. It's a financial ratio: the incremental revenue your engaged members generate, divided by what you invest in engagement programs.
Total members, average dues, and your blended renewal rate across all cohorts.
What share of members actively engage, and how differently they renew and spend compared to passive members.
Your full annual spend on community and learning - platforms, staff time, and programming costs.
Share your details to receive the full breakdown, including a stretch scenario showing the impact of 10 more engagement points.
Your true return ratio, the waterfall behind it, and observations about what the data suggests.
These figures establish the scale of your association and the baseline revenue your membership generates. Approximate figures are fine - this is about directional clarity, not accounting precision.
This is the heart of the ROE calculation. Engaged members typically renew at higher rates and generate more non-dues revenue. Estimate the gap as accurately as you can - even rough figures produce meaningful directional results.
The denominator of your ROE. Include all costs directly tied to running community and learning programs - platforms, staff time, and programming. Exclude general association overhead.
Enter your details to unlock your full Return on Engagement report - including your ROE multiple, the revenue waterfall behind it, a 10-point stretch scenario, and observations based on your data.
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Your Return on Engagement Report
Calculated from the incremental revenue difference between your engaged and passive member cohorts, divided by your total annual engagement investment.
A Forj team member can walk you through your numbers and share how other associations have thought about improving engagement return.
Observations based on your inputs and common patterns among associations
Forj works with associations to design community and learning experiences that strengthen engagement in measurable ways. No pitch - just a genuine conversation about your situation.